Disney UK recently released a new advertisement with the intention of marketing a new Mickey Mouse plush, with part of the proceeds going to the Make-a-Wish Foundation. The advertisement was also accompanied by a song marketed for download, with part of the proceeds also going to charity. The main thing I want to focus on is the Mickey Mouse plush. The unique thing about the plush is the parol (Filipinx Christmas ornament) on its foot, which also helps drives the plot of the ad. The video is down below for those that haven't watched it yet The main characters for this ad are the lola (Tagalog word for grandmother) and the apo (Tagalog for grandchild). The ad starts off with a younger version of the lola receiving the Mickey plush as a gift. The opening scene, which I assume takes place in the Philippines, shows many hanging parols in the lola's neighborhood.
Fast forwarding in time, we are now at the present day and the young woman (lola) is now officially a grandmother. She is seen spending Christmas over the course of many years with her apo; they are seen making parols throughout the ad. By the time the apo is around a teenager or young adult, she feels too old, or is too busy to create parols with her lola. We are then introduced to this feeling of sadness, as we see the apo walking past the window, where she sees her lola crying and embracing the Mickey plush. This scene ends with the lola dropping the Mickey plush in dramatic fashion, indicating a feeling of lost hope or love. The ad picks back up when the apo arrives back home and sees the Mickey plush abandoned. She also sees a series of pictures of her lola holding the plush over the years. She comes up with the idea of filling the house with parols. The scene transitions to the lola descending down the stairs to see the house decorated, bringing her back to her days as a child in the Philippines. The ad ends with the apo presenting a gift which happens to be the old Mickey plush, bringing the ad's plot full circle. The ad garnered a lot of praise on social media. It brought out the memories of many people in the diaspora, and reminded them of their own connection to their grandparents. It brought out a lot of emotions, and even tugged on my heart strings. In my opinion, Disney did real well with incorporating the themes of family and culture in this 3-minute ad. I felt like the elements that were included in each key frame did their job with bringing the ad to its center. The non-key frames, AKA the frames where the plush and/or parols were not present, also did a good job with not taking away from the overarching message. Overall, I enjoyed this ad, and I applaud Disney for creating this.
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